Introduction
ARE YOU WORRIED?
ZERO OR STAGNATING EXPORT TO EUROPE!
FAILED ATTEMPTS! PROBLEMS WITH BUYERS!
WELL, DONT!
DID YOU KNOW THAT GERMAN ECONOMY IS THE 4TH LARGEST IN THE WORLD AND IMPORTS FOR OVER 1104.1 BILLION USD EVERY YEAR. STILL, PAKISTAN'S SHARE IN THIS HUGE MARKET IS MEAGER 1.34 BILLION USD, I.E LESS THAN 0.15 %.
Now, what are the main obstacles here?
Well, to name only a few:
-> Lack of knowledge about the market
-> Faulty company and product visibility
-> Lack of training of export marketing staff
-> Misunderstanding the psyche of the German buyer
-> Unprofessional approach in negotiations
Let me show you how to overcome these hurdles:
Export sales advisory is the backbone of what we do and we will help you to place your product in a professional manner with your new German customers! Guaranteed!
We achieve this through our signature solution for business promotion, which we have developed after years of experience, and which combines deep knowledge of the marketing factors with years of hands-on experiences; my time tested 5-tier CATCH Framework.
Success-oriented Export-Import strategy for your company through my time tested 5-tiered CATCH Framework
Your challenges
No success in export/import Conflicts with buyers/suppliers Risk management & insurance No effective Strategy in place Social media visibility not good
My Solutions
Marketing funnel review with tools Advice for conflict resolution Market, product & customer analysis Strategy workshops and Trainings Website, SEO, social media relaunch
Your Advantage
External independent appraisal Expert advice by senior consultant Broad methodological competence Short-term and sustainable results My secret: The cultural approach!
Do you appreciate an independent appraisal and want quick solutions?
I analyze and quickly identify focus areas with concrete suggestions based upon existing resources and structures.
Our Services
Interested!
THE 5-TIERED CATCH FRAMEWORK
BY
Aamir Rafique
THE 5-TIERED CATCH Framework
This framework was developed by me in small steps over time and it evolved constantly to integrate experiences gained
From my consulting practice. Based upon the classical 3 c’s concept of corporation, competition and customer and
Integrating the swot matrix features evaluating strengths (s), weaknesses (w), opportunities (o) and threats (t), it is an
Excellent tool to analyze intrinsic and extrinsic factors for developing sustainable solutions.
The 5-tiers of the framework actually represent phases of the journey from the pain state to the gain state, which in simple language means transition from the problem status to the solution status.
TIER 1: COGNIZE
This tier relates to UNDERSTANDING of the real problem by the client. The consultant is available to point out the necessity for intervention and potential for improving business.
TIER 2: ASSESs
This tier represents the first phase of consultation, in which the consultant carries out a comprehensive market and competitor ANALYSIS and develops a strategy for improvement. He also suggests a list of measures needed to be taken and a time frame for their implementation.
TIER 3: TRANSFER
This tier represents the second phase of consultation, if needed, in which the consultant helps in physically IMPLEMENTING the suggested measures through training sessions with the relevant employees. The consultant will be involved in website relaunch, social media visibility and Flow Organization of export-Import related processes. The consultant will also develop ready to use templates for correspondence with customers and suppliers
TIER 4: CONFIRM
This tier represents the third and last phase of consultation, if needed, in which the consultant helps over a 6-month retainer ship period to MONITOR day to day progress and eventual bottlenecks in correspondence and contacts with the customers or suppliers
TIER 5: HARVEST
This tier refers to HARVESTING of Profits from the export-import exercise and requires no input by the consultant.
The 5-Tiers of the framework refer more to improvement in Flow Organization in order to improve the system. Correspondence and dealings with foreign customers including website relaunch and social media postings require an understanding of the psyche of the foreign customer. For this purpose I recommend and apply the time tested sequence of KNOW, LIKE, TRUST, BUY Model in order to influence the behaviour of the customer.foreign customers including website relaunch and social media postings require an understanding of the psyche of the foreign customer. For this purpose I recommend and apply the time tested sequence of KNOW, LIKE, TRUST, BUY Model in order to influence the behaviour of the customer.
TESTIMONIALS
METRO Pakistan (Pvt) Ltd.
Joing a training session with Aamir Rafique at the chamber of commerce, I was impressed with his professional expertise and command of German language. He is an expert in business Germany matters and it is a pleasure for me to recommend him to business houses in Pakistan as well as in Germany.
Pervaiz Akhtar
Director
MANNAN SHAHID Forgings (Pvt) Ltd.
We received consultation from Aamir Rafique multiple times regarding our export business to Europe and our participation in the Hannover Messe as exhibitor. The service provided to us was utterly professional and helped us achieve what we wanted. We can recommend his services strongly to all companies involved in export-import business.
Mannan Shahid
Founding Chairman
